{"id":2077,"date":"2015-04-06T15:25:03","date_gmt":"2015-04-06T20:25:03","guid":{"rendered":"https:\/\/www.destinocafe.com\/?p=2077"},"modified":"2017-03-05T15:25:52","modified_gmt":"2017-03-05T20:25:52","slug":"alfredo-hoyos-un-ciudadano-ejemplar","status":"publish","type":"post","link":"https:\/\/www.destinocafe.com\/?p=2077","title":{"rendered":"Alfredo Hoyos, un ciudadano ejemplar"},"content":{"rendered":"<div class=\"col-md-12\">Alfredo Hoyos Mazuera fue reconocido por el peri\u00f3dico El Colombiano de Medell\u00edn, como Colombiano Ejemplar. Desde su empresa de pollos Frisby es un claro testimonio de perseverancia y confianza en nuestro pa\u00eds, en donde genera m\u00e1s de 3 mil empleos, en los 200 puntos de venta, ubicados en las principales ciudades.<br \/>\nFrisby, que ya casi cumplir\u00e1 40 a\u00f1os de existencia, surgi\u00f3 como pizzer\u00eda y venta de helados a mediados de los a\u00f1os 70 en la esquina de la calle 25 con carrera s\u00e9ptima, frente al Lago Uribe de Pereira; pero logr\u00f3 su identidad como marca con el pollo apanado, un producto en su momento bastante ex\u00f3tico para un mercado acostumbrado al tradicional pollo asado.<br \/>\nTenacidad e innovaci\u00f3n, pueden ser dos de las palabras que mejor resumen el perfil empresarial de Hoyos Mazuera, quien convirti\u00f3 su organizaci\u00f3n en un modelo de formaci\u00f3n para el trabajo y en donde la meta es laa b\u00fasqueda de la excelencia en todos los niveles.<br \/>\nDespu\u00e9s de las experiencias, siempre aleccionadoras, siempre complejas, de llevar la marca de Frisby, a trav\u00e9s de franquicias, hacia el mercado de colombianos residentes en New Jersey y en Venezuela; ahora el reto ser\u00e1 llegar a Panam\u00e1, en donde esperan abrir el primer punto de venta, en el segundo semestre del a\u00f1o, en una nueva fase del proceso de internacionalizaci\u00f3n.<\/p>\n<h4>Alfredo Hoyos, a model citizen<\/h4>\n<div>Alfredo Hoyos Mazuera was recognized by Medell\u00edn?s newspaper \u00abEl Colombiano?, as a model Colombian citizen. Its fried chicken business, Frisby, is clear testimonial of perseverance and confidence in our country where it generates over three thousand jobs in 200 selling points located in main cities.<\/div>\n<p>Frisby, which will soon be 40 years old, initiated as a pizza and ice cream business located at Lago Uribe park in Pereira; but it achieved its real identity as a fried chicken shop, a product which was unusual in a population which normally ate roasted chicken.<br \/>\nTenacity and innovation could be two of the words which adequately sum up the entrepreneurial profile of Hoyos-Mazuera, a man who transformed its organization into a job formation-model with the objective of excellence in all levels.<br \/>\nAfter the always complex experiences of taking Frisby to the Colombian market in New Jersey and Venezuela, through franchises, the new challenge will be to reach Panama, where they hope to open the first selling point after mid-year, in a new phase of their internationalization process.<\/p>\n<\/div>\n<div class=\"col-md-12\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alfredo Hoyos Mazuera fue reconocido por el peri\u00f3dico El Colombiano de Medell\u00edn, como Colombiano Ejemplar. Desde su empresa de pollos Frisby es un claro testimonio de perseverancia y confianza en nuestro pa\u00eds, en donde genera m\u00e1s de 3 mil empleos, en los 200 puntos de venta, ubicados en las principales ciudades. Frisby, que ya casi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personaje"],"_links":{"self":[{"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=\/wp\/v2\/posts\/2077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2077"}],"version-history":[{"count":1,"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=\/wp\/v2\/posts\/2077\/revisions"}],"predecessor-version":[{"id":2082,"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=\/wp\/v2\/posts\/2077\/revisions\/2082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=\/wp\/v2\/media\/2080"}],"wp:attachment":[{"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.destinocafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}